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| The future of real estate is human + machine |
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| Imagine staring at a blank screen, needing to craft a presentation — fast. That was my recent predicament, but AI came to the rescue. While the AI-generated snippets kick-started my creativity, verifying accuracy and ensuring my own voice shone through the content remained crucial. This balance is key as we navigate the rise of AI in our industry. Our recent poll showing nearly 50% of practitioners using AI for content creation confirms this trend, and it will only grow as comfort levels increase. |
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| Warm wishes, |
| Anne Lütge |
| MD of Prop Data |
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| You can now list developments on Property24 |
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| With over six million monthly visitors, you have a great opportunity to find more buyers and renters for your property stock. All you need is an associated Property24 developments advertising contract. |
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| Give your website a major glow-up |
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| Transform your website design and make a great first impression with our new Nova standard template theme update. This will give you a modern, responsive skin for listing, agent, news, and area profile pages. Plus, some added functionality you’ll love. |
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| Take the guesswork out of Prop Data Manage (EOS4) |
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| Our system might be new, but you don’t need to feel like a newbie. Every month, you can attend training sessions that will help you navigate Prop Data Manage and its advanced features. |
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| 49.4% of property professionals say they’re using AI for content creation in their day-to-day work. |
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| Source: Prop Data March Poll 2024 |
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| Your move: AI can be your content creation power tool. Using platforms like CleverCompose, you can craft captivating descriptions, social media posts, and blog outlines. But don’t forget the human touch: fact-check and personalise any content generated. |
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| This month’s poll |
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| Is service delivery in your area impacting your business? |
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| The benefits of sharing leads within your real estate business (and how to do it) |
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| In real estate, lead sharing takes trust but creates positive results for all parties involved. Here are its benefits and advice for making it work. |
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| Don’t wing it! Read these expert insights on real estate agent training |
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| A property practitioner’s path to success starts with a solid foundation. Prop Data covers the value of training, study options, choosing the right course, and tips for finishing your studies. |
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| South Africa’s property market is starting to see an uptick in sales. |
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| With the currency rate on their side, many expats are returning to invest in South African property. |
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| Although e-commerce is growing, locals still prefer shopping in person at retail centres. |
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| Sitari Country Estate |
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| This property development in Helderberg needed a website that speaks to its award-winning legacy and exclusive properties. We met the brief with a design filled with show-stopping images, modern font choices, and a clean, easy-to-follow layout. |
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| Get inspired: This website makes good use of colour contrast for readability. Note the smart colour combinations, sans serif fonts, bolded text for emphasis, and text positioning on solid backgrounds. |
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| "Prop Data’s service exceeded our expectations in every way. What stood out was their excellent communication. They made sure we were always in the loop, provided regular updates, and addressed any questions or concerns promptly. It's clear that they value their clients and prioritise clear, transparent communication." |
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| Emma Prout, |
| Director at Zebra Communications on behalf of The Property Spot |
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| Work from home is on the rise. Here's how to set up a home office |
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| Kellaprince Properties’ guide covers the property market impact of remote working. Plus, get tips to set up a home office that maximises focus and minimises distractions. |
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| Get inspired: Credibility is key that’s why fact-checking your blog content should be a priority. Verify sources, double-check stats, and scrutinise AI-generated text for accuracy. This builds trust and keeps your readers coming back for more content. |
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| Account Manager |
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| On our team, you’ll get to wear many hats and deliver great results. Manage client accounts, provide administrative support, and ensure smooth pre-production and post-production management. |
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| We're all ears (and eyes) for your review |
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| Your experience matters. Please share your feedback on Google Reviews and help us promote our business or improve our service. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, 3610, KZN, South Africa
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