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| Women are building empires, one property at a time |
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| This month we're celebrating the incredible impact women are making, especially in property. Lightstone reports that female buyers have surpassed male buyers since 2016. In fact, women now own 38% of property stock solely, compared to 29% of men. Above this, a recent poll by Medihelp Medical Scheme found ladies are taking the lead with household spending decisions. The ball is in the court of the property industry to recognise this driven demographic and ensure services and experiences are tailored to meet their needs. |
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| Let's get going, |
| Anne Lütge |
| Managing Director of Prop Data |
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| Open the doors to new clients across Africa |
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| ImmoAfrica, our property portal partner, has expanded its footprint into nine new African countries, including Botswana, Mauritius, and Namibia. You have the opportunity to extend your reach and visibility across borders and bring in quality leads from key growing markets. |
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| Your not-so-secret weapon for great content |
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| If you haven’t heard of CleverCompose as yet, it’s time to book a demo. This AI-powered writing assistant can help you whip up listing descriptions, marketing headings, and social media posts in seconds. |
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| Become a Prop Data Manage (EOS4) pro |
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| Don’t miss our upcoming training on listings and the company module. We’ll also cover Q&A sessions on our latest system releases so you can stay ahead of the curve. |
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| 83.4% of property professionals say re-evaluating the listing price is their top strategy for a home stuck on the market. |
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| Source: Prop Data July Poll 2024 |
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| Your move: Revising a listing’s price can be just the trick to increase interest in a stagnant property. Don't forget to update your property photos and craft a compelling new description to lure back previous browsers. A refresh can go a long way. |
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| This month’s poll |
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| How would you rate the impact of recent tenant rent defaults on your business? |
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| Smart ways to grow your rental property business |
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| Rental property businesses thrive on innovation and adaptability in order to stay ahead in the game. Here are six strategies to fuel the growth of your operations. |
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Over 50% of property practitioners ring the alarm on cybercrime (part one)
Read blog
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These cybercrime experiences are a wake-up call for the real estate industry (part two)
Read blog
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Don’t be a sitting duck! Here are cybersecurity tips for your real estate business (part 3)
Read blog
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| Women in their thirties have become major drivers of South Africa’s dynamic traditional township market. |
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| With its well-run municipality, access to good amenities, and quaint lifestyle, Mossel Bay is South Africa’s new semigration hotspot. |
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| The demand for well-located warehousing is keeping vacancy rates low for logistics properties across the country’s largest metros. |
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| Hyder Properties |
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| This proudly South African property development company crafts living spaces that stand the test of time. Featuring a clean layout, distinct call-to-action buttons, and striking visuals, their website is sure to impress as much as their properties. |
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| Get inspired: A good website structure is like a map, helping visitors quickly find the content they need. Hyder Properties’ classic header menu and easy-to-follow navigation to various pages ensure a smooth user experience. |
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| "What truly sets Prop Data apart is their commitment to pushing the boundaries of innovation. Their expertise in automation has been transformative. By synchronising systems across multiple platforms, they've streamlined our operations and enhanced our efficiency." |
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| Anton Jansen van Vuuren, |
| Chief Operating Officer, Harcourts South Africa |
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| Viral video highlights Brakpan’s unique charm and community spirit |
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| Brakpan is known for its quirky characters and genuine community warmth. And recently, a viral video has helped shine a spotlight on just that. |
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| Get inspired: Stuck for blog ideas? Trending topics on social media platforms can be a goldmine for your next article. You can also see what popular brands/influencers are posting and then flesh out their content with your unique spin. |
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| Did we score a gold medal in your book? |
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| Your positive feedback is worth more than a standing ovation. If we’ve dazzled you with our client service, please show your appreciation with a Google review. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, 3610, KZN, South Africa
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