Prop Data
 
 
 
AUGUST 2025
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Hi there,
COO MESSAGE
Here’s to the women in real estate 
Here’s to the women in real estate 
The ones helping clients buy, sell, rent, let, and manage property, while running households, raising children, and juggling countless other responsibilities. At Prop Data, we salute your strength, dedication, and the sacrifices you make every day.

Being a woman in real estate isn’t easy. In this edition, property experts share insights on the stereotypes often faced (which were uncovered in our last poll) and strategies for overcoming them. Together with Hayley Ivins-Downes, Managing Executive of Lightstone’s Real Estate Cluster, I also opened up about my journey as one of the few women leaders in the PropTech industry and my passion for real estate innovation.   
MD of Prop Data
Let's get going,
Anne Lütge
COO of Prop Data
EVENT
Get the market insights you need to win more mandates
Get the market insights you need to win more mandates
A big thank you to everyone who’s joined us at the Lightstone Property Seminars 2025 — your energy has been electric! The seminars are still underway, and you can catch one in a city near you. Come sharpen your edge with exclusive property market data, discover smart ways to use Lightstone’s Property Toolkit, and walk away with insights from expert speakers, Prop Data, and other Lightstone partners.
George Stellenbosch
Milnerton
ADD-ON SPOTLIGHT
All your contacts, all your deals, all in one place
All your contacts, all your deals, all in one place
With buyer appetite on the rise following the fifth rate cut since September 2024, now’s the perfect time to stay ahead. You can count on the Prop Data Manage CRM to help you store, access, and manage all your practitioner details, property listings, contacts, leads, and essential documents effortlessly.
Sign up
TRAINING SESSIONS
Go from learning to earning
Go from learning to earning
Starting out or need a quick refresher on Prop Data Manage (EOS4)? With our training sessions, you can get confident with its latest features. Take charge of your marketing and admin, get hands-on guidance from our expert, and leave ready to work smarter, not harder.
  • Seller Feedback Report
  • Marketing Module
  • Lead Stage Flow
  • Dashboards
  • Company Module
  • Listings Module
Register now
INDUSTRY STAT
49.6% of property practitioners say identity theft is the cybercrime that worries them the most.
49.6% of property practitioners say identity theft is the cybercrime that worries them the most.
Source: Prop Data July Poll 2025
Your move: Guard your personal information like gold: don’t hand out your ID number, bank information, or passwords to strangers online or over the phone. When in doubt, check them out first!
This month’s poll
Are Black Friday promotions effective in real estate?
Vote now
KNOWLEDGE
5 Facebook stats and what they mean for your real estate business
How to make your real estate CRM migration smooth sailing
5 Ways training can help you unlock your real estate CRM’s full potential
Property portals are launching AI features: here’s what’s on the table
STANDPOINT
Strong, skilled, but stereotyped: women in real estate speak out
How can women in real estate rise above stereotypes in the industry?
Meet the women leading the charge in South Africa’s PropTech industry
For progress in PropTech, women need to have a seat at the table
WHAT'S TRENDING
Lightstone research finds the proportion of homes owned by women as sole buyers has increased from 30% in 2014 to 39% in 2025.
The growth in sectional title properties has outpaced freestanding homes in South Africa, with many drawn to lifestyle benefits and lower costs.
Semigration back to Gauteng is driving up the demand for premium office space in the province.
WEBSITE SHOWCASE
Pam Golding Properties Kenya
Pam Golding Properties Kenya
Pam Golding Properties Kenya showcases properties for sale and rent across the country with a sleek new website. Stunning visuals, clean typography, and a user-friendly layout unite to elevate every step of the home search experience.
Take a look
Get inspired: The website makes good use of line dividers to separate content sections. These guide the user's eye, break up large chunks of text, and create a more visually appealing and readable layout.
Erica Realtors
"Prop Data’s professionalism, attention to detail, and dedication to delivering high-quality services have exceeded our expectations. Their expertise and support have been invaluable, and we're grateful for the partnership. We highly recommend them to anyone seeking reliable and expert solutions in the property industry."
Erica van Niekerk,
Principal, Erica Realtors
CONTENT SHOWCASE
Your step-by-step guide to buying a home
Your step-by-step guide to buying a home
CSi Property Group breaks down the process of becoming a homeowner and tells you what to expect at every stage of the exciting process.
Read article
Get inspired: Use steps to turn overwhelming tasks into bite-sized actions. It keeps your audience engaged and confident as they move through your content.
INSIDE PROP DATA
Celebrating the sheroes of Prop Data
Celebrating the ‘sheroes’ of Prop Data
In honour of Women's Month, we spoiled the incredible women at Prop Data with a tasty lunch and some special treats. Thank you for everything you do to support the team and our clients.
Your feedback fuels us
We love hearing from you! Take a minute to leave a Google review and help us keep raising the bar for your client service.
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