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| Protect your passion at all costs |
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As we celebrate the month of love, let's not forget to show some love to our industry by safeguarding its integrity. Just like in any great relationship, trust and transparency are non-negotiable. That's why the recent warning from the Property Practitioners Regulatory Authority (PPRA) about unregistered estate agents is so concerning.
Our clients count on us to be honest, qualified, and fully compliant with the law. When unregistered agents enter the mix, they undermine that trust — and the consequences can be heartbreaking.
I encourage you to take a stand and participate in Prop Data’s poll on unregistered estate agents. Your input will help us uncover the impact within the industry and work towards solutions that promote ethical practices.
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| Let's get going, |
| Anne Lütge |
| Managing Director of Prop Data |
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| Fall in love with our Brand Assets Module |
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| No Photoshop? No problem. With our Brand Assets Module, you can create designs with branded templates in minutes. Wish clients a happy birthday, congratulate new homeowners, or, promote your next open house. The power is in your hands. |
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| No more head-scratching moments |
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There’s a learning curve to using Prop Data Manage (EOS4). Thankfully, you have training sessions every month to get you using all the powerful features with ease. Sign up and join Heather as she takes you through your management system and add-on modules.
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| 57.7% of property professionals say they will embrace digital marketing to hit their sales targets this year. |
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| Source: Prop Data January Poll 2025 |
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| Your move: Digital marketing is an excellent way to drum up business. But you should focus on making it more about your client's needs than yourself. Answer their questions, alleviate their pain points, and deliver value at all times. |
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| This month’s poll |
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| How concerned are you about unregistered agents in the industry? |
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| You've got 30 seconds: make that real estate elevator pitch count |
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| Being able to walk the walk and talk the talk is a skill that all property practitioners learn to master over time. Here’s how to craft the perfect elevator pitch, particularly across digital platforms. |
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| These are the real estate trends to watch in 2025, say property practitioners |
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| Dubbed “202thrive”, estate agents are cautiously optimistic about the property sector’s outlook. Here’s a look at some of the real estate trends they believe will shape the market. |
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| With the right conditions aligning, both structurally and cyclically, South Africa’s economy is poised for a positive shift. |
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| The Expropriation Bill shouldn’t be a cause for alarm as the nation’s laws offer high levels of protection, says a local property expert. |
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| New residential developments are anticipated to pick up, particularly in the Western Cape. |
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| Next Level Properties |
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| Based in KwaZulu-Natal, Next Level Properties specialises in property sales, lettings, and management. Client success is at the heart of their service, from finding the ideal property to negotiating the best deals on their behalf. |
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| Get inspired: By using a hover effect on their valued clients' logos, Next Level Properties adds an extra level of interactivity to their website. Besides colour shifts, you can also use text changes, image size changes, or shadow effects to make an impact. |
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| "Prop Data has provided us with a powerful platform and enhanced our ability to manage data effectively." |
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| Anderson Mvula, |
| Principal and Owner, Anderson Johnson Properties |
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| Love where you live: Finding a home that elevates you |
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| As February casts a rosy hue over our hearts and homes, Knight Frank reflects on what it truly means to love where you live. After all, a home is more than four walls but is a space that profoundly influences your well-being, creativity, and happiness. |
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| Get inspired: Like Knight Frank, focus on posting fresh regularly. It boosts your SEO performance, keeps visitors coming back, and shows you’re active in the market. Stay relevant and stay visible! |
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| Forget the flowers and candy |
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| If you’d like to send us a late Valentine’s Day present, a well-worded Google review would make our hearts flutter. It takes less than a minute to show your appreciation. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, 3610, KZN, South Africa
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