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| Your mid-year pick-me-up is here |
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Getting through July is never easy. The energy of the new year feels like a distant memory, and the end-of-year push still seems far off. That’s why we’ve packed this edition with the kind of fuel that can help you reset, refocus, and recharge.
You’ll find practical ways to get inspired again, whether that’s signing up for fresh insights at a Lightstone Property Seminar near you, kicking off a quick training session to sharpen your skills, or exploring how AI can help you write even better. We’re also shining a light on how you and your real estate business can support and grow the next generation of practitioners.
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| Let's get going, |
| Anne Lütge |
| COO of Prop Data |
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| We turned team effort into winter warmth on Mandela Day |
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| In the spirit of Ubuntu, the Prop Data team took action with heart (and a few fleecy layers). We partnered with the Lightstone Care Foundation for their annual winter blanket drive, raising funds internally to purchase 21 blankets. The foundation generously matched our contribution to deliver even more comfort to those who need it most across South Africa. |
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| Your front-row seat to the latest property trends |
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| The Lightstone Property Seminars continue running until September 2025, and you’re welcome to join in at no cost. As a featured partner, Prop Data will be there, so say hello before you dive into localised property trends and data-driven insights from an exciting programme of expert speakers. Plus, there are lucky draws and prizes up for grabs! |
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| Whip your words into shape |
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Property pundits say South Africa’s real estate market is starting to see a shift from renting to buying, with lower interest rates set to buoy this change. Now's a good time to review and rewrite those property listings, and you can do it effortlessly with CleverCompose, our AI-powered writing assistant.
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| New system, no stress — we’ll show you how |
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We’re working at full speed to move all our clients onto Prop Data Manage (EOS4) by 31 July 2025. Whether you're brand new or just need a quick refresher, our training sessions are here to help you get comfortable with the platform’s new features, take charge of your marketing and admin, and get hands-on support:
- Referrals Module
- CleverCompose
- Valuations Module
- Viewing Scheduler
- Seller Feedback Report
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| 26.9% say the top stereotype facing women practitioners is that real estate is "just a part-time job or hobby". |
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| Source: Prop Data June Poll 2025 |
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| Your move: Consistently show up as a serious, committed property practitioner in how you present yourself, communicate, and market your services. Professionalism challenges perceptions. |
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| This month’s poll |
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| Which cybercrime worries you the most? |
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| Although young people are entering the property market later than in previous years, data shows that they still value homeownership. |
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| South Africa’s office rentals have surpassed pre-COVID-19 levels, highlighting that work-from-home and remote trends are reversing as workers return to the office. |
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| The buy-to-let luxury market is gaining traction among investors, and office buildings are increasingly being eyed for residential conversions. |
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| Leadhome |
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| Leadhome is redefining real estate with smart tech and top-tier service that make selling a home easier, faster, and better. Their new website reflects that same forward-thinking spirit with bold colours, sharp copy, and an intuitive, people-first design that challenges the status quo. |
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| Get inspired: Their savings calculator instantly makes a strong sales pitch, showing clients exactly how much they could cut in costs with fixed pricing compared to traditional commission fees. |
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| "Prop Data was amazing throughout the whole onboarding process. Although we have just started, we are excited to see what is next. They have done a great job so far, and we are so grateful for their efforts." |
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| Robyn Bester, |
| Property Specialist, AMG Properties |
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| The allure of Cape Town: why high-net-worth individuals are investing in the Mother City |
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| Cape Town has been named “the number one city in the world for 2025” by Time Out magazine. Here’s why the well-heeled are choosing to make it their all-in-one playground and home base. |
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| Get inspired: You've written a great piece. Why let it go to waste? By repurposing content in carousels, videos, email tips, and more, you can give it extra mileage and make the most of your effort. |
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| If we’ve made your day, make ours |
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| At Prop Data, we’re all about delivering standout service. If you think our team is getting it right, we’d really appreciate a Google review. It takes just a minute. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, 3610, KZN, South Africa
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