Prop Data
 
 
 
JUNE 2025
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Hi there,
COO MESSAGE
With your help, we can spread some warmth this winter
With your help, we can spread some warmth this winter
Mandela Day (18 July) is just around the corner, and this year we’re honouring Madiba’s legacy by partnering with the Lightstone Care Foundation. The foundation will be collecting blankets that will be donated to our most vulnerable communities on Madiba’s birthday. As an extra candle on the cake, it will match every blanket donated to double the warmth and spread even more comfort to those in need.

Collections are going full speed at Prop Data, and you can also lend a helping hand. Simply drop off your blankets at any Lightstone office before 11 July: Eastview, Centurion, Gqeberha, West Rand (IDA), or Halls Financial Services office: The Braes Office Park (Bryanston). If you have any questions, please contact Loni at loni@lightstonecare.org.za.   
MD of Prop Data
Let's get going,
Anne Lütge
COO of Prop Data
EVENT
Get free property insights at a city near you
Get free property insights at a city near you
Prop Data is hitting the road with Lightstone for their Property Seminars 2025, and you’re invited to attend. Happening across South Africa from June to September, these sessions offer a closer look at local property trends, powerful data-driven insights, and thought-provoking talks from industry experts. Plus, you could walk away with exciting prizes. RSVP below to secure your spot.
Limpopo Durban
Potchefstroom East London
Gqeberha Mpumalanga
SERVICE SPOTLIGHT
Now syndicating to 25 property platforms — and counting
Now syndicating to 25 property platforms — and counting
Give your listings the exposure they deserve with our growing syndication network. With just one upload, your properties can appear on 25 leading portals, online classifieds, and social media marketplaces, and we’re expanding to 28 more soon.

Want to learn more? Reach out to your account manager for details, or scroll down to our Knowledge blog section for a closer look at each platform you can syndicate to.
Sign up
TRAINING SESSIONS
Ready for the switch? We’ll walk you through it
Ready for the switch? We’ll walk you through it
We’re aiming to upgrade all clients to Prop Data Manage (EOS4) by 31 July 2025. Whether you’re learning the ropes or just need a refresher, we’ve got you covered. Join a session to explore its new features, get hands-on support, and confidently take control of your marketing and admin:
  • Listings and Syndication
  • Transactions Module
  • Clients Module
  • Marketing Module
Register now
INDUSTRY STAT
58.7% of property professionals say the real estate industry isn’t doing enough to nurture young talent.
58.7% of property professionals say the real estate industry isn’t doing enough to nurture young talent.
Source: Prop Data May Poll 2025
Your move: Don’t leave young talent to sink or swim. Offer structured mentorship, create clear pathways to qualification, and be upfront about the financial realities of commission-based income. A little guidance can go a long way.
This month’s poll
What’s the biggest stereotype women property practitioners face?
Vote now
KNOWLEDGE
How property practitioners can assist young home sellers
Leading property listing syndication options you have in the palm of your hand
Property listing syndication 101: don’t make this viral portal mistake
AI is a hot new trend in property listing syndication
STANDPOINT
Property prices aren’t the problem, expectations are, say practitioners
How to handle property pricing pushback in the real estate market
How can property practitioners make the most of CMA reports?
Location tops the list for buyer price perceptions, say practitioners
Lost a client through a property pricing disagreement? Here’s what to do
WHAT'S TRENDING
South Africa’s young buyers are entering the property market on their own terms, embracing flexible co-living spaces and joint bonds with friends.
Cape Town’s film industry is driving demand for office space and boosting the inner-city hospitality sector.
The local rental market is putting in a strong performance, as the national average rent soars to R9,132.
WEBSITE SHOWCASE
AMG Properties
AMG Properties
AMG Properties has a fresh new look, and it’s built to impress. Their new website, styled in rich navy blue and splashes of gold, reflects their focus on luxury real estate and their promise to surprise, delight, and exceed client expectations at every turn.
Take a look
Get inspired: The video montage on the header combines shots of Cape Town’s city skyline, coastline, and Atlantic Ocean views. It’s a visual punch that instantly captures attention, showcases their prime area, and gets visitors hooked from the first second.
Nick Gaertner
"The upgraded user interface on our Prop Data website has been a great evolution of the product. It is clean, user friendly, and has added a lot of value to our property practitioners and team overall."
Nick Gaertner,
Chief Operations Officer, Knight Frank
CONTENT SHOWCASE
The cosy factor can help you sell your home in winter
The "cosy factor" can help you sell your home in winter
In a season where emotional appeal matters more than ever, Kellaprince Properties shows how to use feelings of warmth, comfort, and relaxation to your advantage. 
Read article
Get inspired: With seasonal content, you can keep your blog in tune with the times. In winter, for example, you can highlight how to prepare homes for colder weather or showcase cosy features that appeal during the season.
Did we understand the assignment?
It’s Youth Month, so we’re feeling low-key nostalgic about our growth, goals, and getting it right. If we’ve delivered on what you needed (and maybe even a little more), please take a minute or two to leave us a Google review.
Google Review
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