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| Are you marketing to millennials? |
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| June marks Youth Month, a time to reflect on the successes of the younger generation. And one of these is their entry into the real estate market. BetterBond says the average first-time buyer age of their applicants currently sits at 36. With their greater disposable income, millennials are even reclaiming South Africa’s inner cities. |
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| Is your marketing aligned with this property-driven demographic? Sound off in this month’s poll. Also, take a look at this month’s Standpoint blog. It’s a great share for anyone interested in becoming a property practitioner. |
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| All the best, |
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| Mark Buttress |
| CEO of Prop Data |
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| 49% of property practitioners say they’re concerned the interest rate hike will have a great impact on the property market. |
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| Source: Prop Data May Poll 2022 |
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| Your move: Show your clients how to restrain the financial pain! Use your blogs to share helpful advice on the impact and ways to save in and around their properties. |
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| This month’s poll |
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| Are you marketing to millennials? |
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| Why do people start careers in real estate? |
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| Prop Data ran a poll to pinpoint the appeal of a career in real estate. We cover the results, with insight from Gerhard Kotzé, Managing Director at RealNet Properties. |
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| Real estate mobile websites are going state of the art |
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| More and more South Africans are searching for real estate using their smartphones. Having a good mobile website is vital to engage with these browsers. |
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| Brand awareness unpacked |
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| Learn why top-of-mind awareness should be your number one priority, and how to achieve it through the power of social media. |
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| Property agents should step up their vigilance because fraudsters and scammers are getting smarter. |
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| Western Cape and KwaZulu-Natal are top picks for South African property buyers, says the FNB Property Barometer. |
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| Growthpoint Properties reveals their client’s return-to-office strategies. |
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| Harcourts South Africa |
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| Harcourts South Africa boasts over 135 offices in all major metro areas. With their redesigned website, they’ll continue a proud legacy of innovation. They'll also be using Prop Data’s cutting-edge EOS4 Management System, simplifying their tasks with a suite of powerful tools. |
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| Get inspired: This website was designed with the help of a brand style guide. Having one ensures your brand value remains intact with a consistent look and feel. |
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| "Thank you for our fabulous new website. You made the [design] process so manageable. Our agents have also been able to transition to PDMS with ease." |
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| Renata Milanesi, |
| Director, R & R Real Estate |
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| Smart ways to reduce waste in your home |
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| Did you know that the average homeowner produces around two kg worth of waste every day? Here are ideas to transition to a zero-waste home. |
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| Get inspired: When crafting your blog post, focus on readability. Making your paragraphs short and sweet will help readers absorb your message more easily. |
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| We’d love your feedback |
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| Thank you for signing up with Prop Data. Now that you’ve experienced our service, how do you feel? Please have your say with a review — it takes less than a minute. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, Pinetown, KwaZulu-Natal
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