June 2022
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Hi there,
Are you marketing to millennials?
June marks Youth Month, a time to reflect on the successes of the younger generation. And one of these is their entry into the real estate market. BetterBond says the average first-time buyer age of their applicants currently sits at 36. With their greater disposable income, millennials are even reclaiming South Africa’s inner cities.
Is your marketing aligned with this property-driven demographic? Sound off in this month’s poll. Also, take a look at this month’s Standpoint blog. It’s a great share for anyone interested in becoming a property practitioner.
All the best,
Mark Buttress
CEO of Prop Data
49% of property practitioners say they’re concerned the interest rate hike will have a great impact on the property market.
Source: Prop Data May Poll 2022
Your move: Show your clients how to restrain the financial pain! Use your blogs to share helpful advice on the impact and ways to save in and around their properties.
This month’s poll
Are you marketing to millennials?
Vote now
Why do people start careers in real estate?
Prop Data ran a poll to pinpoint the appeal of a career in real estate. We cover the results, with insight from Gerhard Kotzé, Managing Director at RealNet Properties.
Read post
Real estate mobile websites are going state of the art
More and more South Africans are searching for real estate using their smartphones. Having a good mobile website is vital to engage with these browsers.
Read post
Brand awareness unpacked
Learn why top-of-mind awareness should be your number one priority, and how to achieve it through the power of social media.
Watch webinar
Property agents should step up their vigilance because fraudsters and scammers are getting smarter.
Western Cape and KwaZulu-Natal are top picks for South African property buyers, says the FNB Property Barometer.
Growthpoint Properties reveals their client’s return-to-office strategies.
Harcourts South Africa
Harcourts South Africa boasts over 135 offices in all major metro areas. With their redesigned website, they’ll continue a proud legacy of innovation. They'll also be using Prop Data’s cutting-edge EOS4 Management System, simplifying their tasks with a suite of powerful tools.
Take a look
Get inspired: This website was designed with the help of a brand style guide. Having one ensures your brand value remains intact with a consistent look and feel.
"Thank you for our fabulous new website. You made the [design] process so manageable. Our agents have also been able to transition to PDMS with ease."
Renata Milanesi,
Director, R & R Real Estate
Smart ways to reduce waste in your home
Did you know that the average homeowner produces around two kg worth of waste every day? Here are ideas to transition to a zero-waste home.
Read article
Get inspired: When crafting your blog post, focus on readability. Making your paragraphs short and sweet will help readers absorb your message more easily.
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