Prop Data
 
 
 
MARCH 2025
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Hi there,
COO's MESSAGE
If you’re still on PDMS (EOS3), you need to read this!
If you’re still on PDMS (EOS3), you need to read this!
For years, PDMS (EOS3) has been the backbone of our real estate community, but the time has come to upgrade. By 30 June 2025, all clients will be moved onto Prop Data Manage (EOS4) - a smarter, more powerful content management system.

To ensure a seamless migration, book your meeting with your Account Manager today. This will help ensure your data transfers successfully and your team are trained and ready to hit the ground running with its advanced capabilities.

Meanwhile, let’s talk about one of real estate’s biggest shifts - the township property market. Demand and investment are soaring, but is the industry making the most of it? This month’s poll explores real estate agent confidence in handling township transactions. Share your thoughts, and we’ll create content to help you tap into these opportunities.  
MD of Prop Data
Let's get going,
Anne Lütge
COO of Prop Data
ADD-ON SPOTLIGHT
Be ready to send a CMA report at the drop of a hat
Be ready to send a CMA report at the drop of a hat
The 25 basis point drop in the repo rate has sparked a surge in homebuyer appetites, and you can dangle the perfect carrot. With our Valuations Module, send an automated Comparative Market Analysis (CMA) using industry-leading data from Lightstone as well as your own comparable listing databases.
Sign up
TRAINING SESSIONS
Simplify your swapover to Prop Data Manage (EOS4)
Simplify your swapover to Prop Data Manage (EOS4)
If you're moving over or already getting to grips with the new system, there's no need to stress. Join our training sessions and learn how to use Prop Data Manage (EOS4) with confidence. Plus, discover new functionality that can help you do even more.
Register now
INDUSTRY STAT
65.8% of property professionals are “extremely concerned” about unregistered agents in the industry.
65.8% of property professionals are “extremely concerned” about unregistered agents in the industry.
Source: Prop Data February Poll 2025
Your move: Authenticity is key when building trust with potential clients. Keep your Fidelity Fund Certificate (FFC) and firm registration details easily accessible at all times.
This month’s poll
Do you feel confident handling township property transactions?
Vote now
KNOWLEDGE
Sales pipeline start: how to win a real estate negotiation
Sales pipeline start: how to win a real estate negotiation
Whether representing buyers or sellers, mastering the art of negotiation within a real estate sales pipeline can make the difference between a successful transaction and a missed opportunity.
Read blog
STANDPOINT
Signs point to success as real estate agents look to strong sales this year
How real estate agents are smashing their sales targets in 2025
On a mission for commission? Here’s how to make your property sales targets
WHAT'S TRENDING
South Africans are currently more upbeat about the property market than they have been in the last decade, says Absa’s Homeowner Sentiment Index.
The proposed transfer duty threshold increase to account for property price inflation spells good news for buyers.
The average deposit required for home purchases declined by 4.2% quarter-on-quarter and 6.8% year-on-year, making homeownership more accessible.
WEBSITE SHOWCASE
We R Real Estate
We R Real Estate
Situated in the heart of Pretoria East, this full-service real estate agency aims to achieve client dreams with the strength and wisdom of an elephant herd. Like an elephant footprint, their website leaves a lasting impression, thanks to its clean, intuitive layout.
Take a look
Get inspired: A burger menu (the three horizontal lines) is great for decluttering mobile and even desktop sites. Ensure that the icon is easily identifiable and the menu options are clearly labelled for quick access to important sections of your website.
Lynetia Botha
"A lot of thinking and decision-making goes in when it comes to choosing technology partners and in Prop Data we found a tech partner that truly understands the modern property landscape."
Lynetia Botha,
Director, Hatchway Properties
CONTENT SHOWCASE
The interest rate demystified: Part 1
The interest rate demystified: Part 1
Navigating interest rate and inflation changes can be challenging. 3Cube Property Solutions demystifies these concepts and explains how their rise and hikes can benefit business owners.
Read article
Get inspired: With a two-part series, you can dive deeper into a topic, keeping readers engaged over a longer period. It also boosts SEO by creating more opportunities for targeted keywords and backlinks.
How did we do this month?
Your thoughts count. Please share them in a Google review — it takes just a minute or two to inspire our team or show us how we can make your experience even better.
Google Review
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