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| Winter’s almost here, but your sales don’t need to hibernate |
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As the chill starts to set in, it’s easy to believe the myth that winter is a slow season for real estate. But while the pace may feel quieter, serious buyers and sellers aren’t putting their goals on ice. Instead, they’re using the time to plan and make long-term decisions for the years ahead. That’s where you come in.
Good agents know how to make a home feel warm and inviting, with cookies in the kitchen, fresh-cut flowers in the hallway, and every light turned on to fight the gloom. But great agents go further. They’re nurturing their client networks, showing up online, and crafting campaigns to connect with the right audience.
Now’s the time to be seen, be strategic, and above all — be helpful. Because no matter the season, the agents who go the extra mile will never be left out in the cold.
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| Let's get going, |
| Anne Lütge |
| COO of Prop Data |
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| You’re invited to Lightstone Property Seminars 2025 |
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| Prop Data will be featured at Lightstone Property Seminars 2025, and you can join a session near you for free. Taking place across South Africa from June to September, you’ll get access to localised property trends, data-driven insights, an exciting programme of expert speakers, and lucky draws and prizes to be won. RSVP below to register. |
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| Warm up cold leads with bulk mailing |
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| This season, delight your audience with market insights, home staging tips, maintenance ideas, and even a recipe for the perfect malva pudding. With our Bulk Mailing Module, you can harness bulk mailing templates and bulk mail your contact database with hyper-targeted listing or custom template content, using tags and comprehensive filtering. |
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| Get ahead of the switch with our guided walkthroughs |
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By 30 June 2025, all clients will be moved onto Prop Data Manage (EOS4), our new and improved content management system designed to streamline your real estate admin and marketing. Here's a list of upcoming sessions you can join to learn new skills or refresh the ones you have:
- Seller Feedback Report
- Referrals Module
- Main Dashboard and Documents
- Company Module
- Listings and Syndication
- Transactions Module
- Clients Module
- Marketing Module
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| 44.8% of property professionals say they often need to correct a buyer's property pricing expectations. |
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| Source: Prop Data April Poll 2025 |
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| Your move: Walk your client through your CMA report step-by-step to clearly show how their dream price compares to market realities. This builds trust, sets realistic expectations, and positions you as the expert they need. |
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| This month’s poll |
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| Is the real estate industry doing enough to nurture young talent? |
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| Estate agents report a surge of positive sentiment, with activity ratings reaching a three-year high according to FNB’s latest Property Barometer. |
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| Gauteng is staging a property market comeback as stronger job prospects draw in semigrants. |
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| South Africa’s offshoring boom is driving job creation and boosting the residential and commercial property markets. |
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| TruHome |
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| This modern real estate agency guides homeowners, buyers, and tenants through some of their most important transactions with expertise and care. Their new website design, featuring striking images, clean fonts, and pops of their signature cyan colour, will help clients #ExperienceTheDifference of their personalised service. |
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| Get inspired: Truhome uses a colour overlay in the team section to tell a visual story and bring in their brand colour. You can also use this design technique to define space, create depth, and improve text readability. |
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| "Prop Data has supported Kellaprince Properties since 2015. Their team has guided us through two major website upgrades, keeping our site modern and easy to use. Their platform makes listing management simple, and their account management and support team is always reliable, professional, and dedicated to making a real difference." |
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| Mark Moore, |
| Marketing Manager, Kellaprince Properties |
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| Set your kids up for success at Raphaeli Waldorf School |
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| When it comes to a child's education, choosing the right school can feel like one of the biggest decisions a parent can ever make. Seeff Plettenberg Bay makes that choice easier with their overview of Raphaeli Waldorf School. |
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| Get inspired: Don't let your brilliant blog post gather dust! Consider how you'll share your content across social media, email lists, and other relevant channels to maximise its reach. |
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| Kindness is contagious, pass it on |
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| Just like a good neighbour lending a cup of sugar, you can show some support. Nothing would be sweeter than a Google review to help our business grow. Plus, it only takes a minute or two. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, 3610, KZN, South Africa
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