Prop Data
 
 
 
APRIL 2026
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Hi there,
COO MESSAGE
Our new values are all about you
Our new values are all about you
Values matter because they guide how we work, how we make decisions, and how we show up for our clients every day. We felt now was the right time to clearly define them as we grow as a business. After candid group discussions, furious flip chart scribblings, and some heated voting, the Prop Data team has landed on three clear winners: excellence, innovation, and client service.
Take a look at our dedicated page.

If you want to see how we're living up to these in person, we'll be attending the Harcourts National Conference (HX2026) on 11 May 2026. Drop by our exhibit and say hello.
MD of Prop Data
Let's get going,
Anne Lütge
COO of Prop Data
COMPETITION
Congratulations to last month’s winner.
Congratulations to last month’s winner. Now it’s your turn to win!
Answer this easy question and stand a chance to take home a R500 Takealot voucher.

How many online directories can you be featured on with our new SEO add-on?
Enter now
Note: All correct answers will be entered into a lucky draw. The winner will be announced in our May newsletter and on our social media platforms.

Last month’s question: Which new add-on lets you showcase curated groups of listings on your website?
Answer: Collections Module
PROMO
Know someone? It could pay off
Know someone? It could pay off
Refer a client, and if they successfully sign up for any Prop Data service, you’ll receive free Valuations Module access for one month. Note: you must be a Lightstone client to qualify.
Refer today
TRAINING SESSIONS
You might only be using half the system
You might only be using half the system
Prop Data Manage is packed with features that can help you take your work to the next level. See what you may be missing out on in next month’s training sessions.
Register now
INDUSTRY STAT
42% of all property practitioners said they felt pressured to close a deal despite a red flag.
42% of all property practitioners said they felt pressured to close a deal despite a red flag.
Source: Prop Data March Poll 2026
Your move: When in doubt, pause, verify, and escalate to your agency or brokerage’s compliance officer or principal.
This month’s poll
How is the drop in younger buyers affecting your business?
Vote now
KNOWLEDGE
How real estate businesses can run successful competitions
Sales pipeline vs sales tunnel: what is the difference?
Why transparent communication can make or break a real estate deal
STANDPOINT
The top sales market challenges property practitioners are facing and how to respond
Rental practitioners under pressure as stock shrinks, finds property poll
WHAT'S TRENDING
In 2025, the mid-to-high-value property market segments had unusually high transaction activity, driven by wealthy buyers.
The lower residential house price bands have risen quickest in percentage terms over the last decade.
Industrial property remains a standout asset class, thanks to steady demand from logistics, warehousing, and supply-chain shifts.
WEBSITE SHOWCASE
Platinum Residential
Platinum Residential
With more than R6 billion in real estate sales, Platinum Residential has built a reputation as a trusted choice in Waterfall and Midrand. Explore their new website, where signature green tones, bird of paradise motifs, and stunning local properties take centre stage.
Take a look
Get inspired: A video on the home page hooks short attention spans in seconds, while showcasing the team, their luxurious properties, and their commitment to professionalism.
Sheeva Katha
"Thank you for all your help and support. Your service has been really great, and I truly appreciate how responsive you’ve been whenever I’ve needed assistance."
Sheeva Katha,
Principal, Katha Property Group
CONTENT SHOWCASE
Reverse semigration and its impact on Gauteng’s commercial and industrial real estate
Reverse semigration and its impact on Gauteng’s commercial and industrial real estate
Formalised return-to-office mandates have driven many people back to the economic hubs of Johannesburg and Pretoria. 3Cube Property Solutions shines a spotlight on the trend.
Read article
Get inspired: A video on the home page hooks short attention spans in seconds, while showcasing the team, their luxurious properties, and their commitment to professionalism.
We’re all ears for your feedback
If our service has made your day, we’d love to hear about it. It only takes a minute to share your experience with a Google Review. Tap, type, post, and you’re done!
Google Review
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Prop Data, 8 Church Place, Dawncliffe, Westville, 3629, KZN, South Africa

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