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| Who’s buying property? She is. |
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Lightstone data shows that single female buyers outnumber single male buyers at 29 and stay ahead across every age group after that. It’s a growing audience you can’t afford to ignore and a good reason to make sure your real estate business is meeting them on their terms.
Sticking with our empowerment theme, we’ve packed this issue with useful compliance advice, cybersecurity tips, and events worth knowing about. Oh, and there’s a discount to help you get your branding looking its best.
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| Let's get going, |
| Anne Lütge |
| COO of Prop Data |
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| Go custom and make your homepage work harder |
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| That next client could be visiting your website right now. Make sure your homepage gives them a reason to stay. Get 10% off a custom homepage redesign for a limited time, and create one that puts your brand, expertise, and services front and centre. |
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| Catch the final stops for fresh market insights |
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| Lightstone’s property seminar series is officially wrapping up. You can still join these free sessions for practical, data-led insights into buyer behaviour, pricing trends, and local market activity. As a partner, the Prop Data team looks forward to seeing you there. |
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| Your password isn’t your only line of defence |
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In today’s world of phishing, vishing, and increasingly sophisticated cyberattacks, protecting your login credentials and data is critical. Two-factor authentication (2FA) can reduce the risk if your passwords are stolen or compromised.
By requiring two separate forms of identity verification, 2FA ensures that even if a cybercriminal guesses, cracks, or phishes your password, they still need to pass a second authentication step to access your account.
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| There’s more to our platform than meets the eye |
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| If you attend our monthly training sessions, we’re sure you’ll have a “wait, it can do that?” moment. Sign up to level up your Prop Data Manage skills, streamline your day, and learn the ropes directly from an expert trainer. |
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| 61.7% of property practitioners said their prospective clients usually see the potential of a property “fairly well”. |
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| Source: Prop Data July Poll 2026 |
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| Your move: Help clients picture themselves in the space. Use staging and visualisation tools like Roomvo, share design ideas, and suggest viewing the property at different times of the day. |
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| This month’s poll |
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| Are rising municipal costs affecting your business? |
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| Lightstone data shows women outnumbered men among property owners in 2025, but men own higher-value properties. |
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| Despite higher deposit requirements, the number of home loans granted increased year on year in July. |
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| A High Court ruling confirms registered owners can enforce evictions despite fraud allegations or sale disputes. |
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| Huizemark |
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| This is a proudly South African real estate brand boasting over 64 years of experience. With an oversized hero, generous white space, and bursts of signature orange, the design feels modern, memorable, and unmistakably Huizemark. |
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| Get inspired: Huizemark turns property browsing into an interactive experience with a hoverable map of South Africa. Buyers can instantly preview and click through to available listings by province. |
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| "Your testimonial could be featured here. Rate and review Prop Data, and we might showcase your words in an upcoming newsletter and on our social media platforms." |
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| Your name, |
| title, and real estate agency/brokerage |
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| How female buyers are shaping Cape Town’s property market |
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| DG Properties covers how female buyers are influencing Cape Town’s property market, from the homes they choose to their lifestyle priorities and the long-term value they seek. |
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| Get inspired: Give your content a human angle. Stories about how people live, what they value, and why they make certain property decisions can make your content much more engaging. |
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| Raising a glass to the women at Prop Data |
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| Talk about good food, great laughs, and some serious artistic talent! To celebrate Women's Month, we treated the ladies on the team to a Sip & Paint session at Lupa Osteria Westville. Thank you for everything you do. We appreciate you. |
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Prop Data, 8 Church Place, Dawncliffe, Westville, 3629, KZN, South Africa
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