--- title: "The Prop Data Update: February 2026" --- Stay up-to-date with all Prop Data news and advice for the month of February. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   |       FEB 2026 View online | | --- | | Hi there, | | COO MESSAGE | | Spreading the love and the wins February is the month of love; a time to focus on the things that bring us joy. I love to travel. I love my fur babies. And I love it when the people around me succeed. That includes you. At the end of 2025, Lightstone’s annual property practitioner survey showed that over 60% hadn’t reached their sales targets by both volume and value. This year, we’re working on making it one for the books. Share your pain points in our latest poll, and we’ll find ways to overcome them. What else am I loving? Our new add-ons and the portal integration we’ve launched — they’re designed to make your life easier and your business stronger. Let's get going, Anne Lütge COO of Prop Data | | | | ADD-ON SPOTLIGHT | | Stay connected without lifting a finger With our new Journey Mailers add-on, you can reach your clients with the right message and at the right time. Set up email journeys with customised templates and connect with buyers, renters, landlords, or sellers during key moments like enquiry follow-ups, post-viewings, and post-sale check-ins. Sign up Help clients find “the one” even faster Our new Collections Module add-on makes it easy to group property listings by theme, category, or feature — all dynamically updated and fully automated. Create beautiful, curated collections and give clients a smoother, more visual way to explore your stock. Sign up Get the right eyes on the right listings Our Marketing Suite lets you drive traffic straight from automated emails to curated collections of your property listings. By combining the power of Journey Mailers and the Collections Module, this bundled add-on connects buyers or renters with stock that actually fits their needs.  Sign up | | | | NEW PORTAL | | Reach buyers and renters beyond borders You can now syndicate your listings to SA-Living and be part of a portal raising the bar for property in South Africa. SA-Living has a deep love for showcasing the best we have to offer the world. With an international and high-income audience in mind, it offers multi-language and multi-currency support, along with a list of relocation services and resources. So, whether you're selling or renting properties, this site gets your premium stock in front of global movers and shakers. And shows them how effortless starting their new chapter can be. Premium property listings are currently free on SA-Living — for a limited time only. Don’t miss out, sign up today. Activate this | | | | TRAINING SESSIONS | | What would you like us to cover? You can help shape our upcoming training sessions. If there’s something related to our Prop Data Management System or any add-ons you’d like us to unpack, we’re happy to help. Simply email us at training@propdata.net with your suggestion. In the meantime, click on the button to see what we’ve got planned for March. Register now | | | | INDUSTRY STAT | | 26.7% said the 2026 local government elections will impact the property market “positively” in their area. Source: Prop Data January Poll 2026 Your move: Refresh your area profile pages and blog posts with updates about infrastructure, safety initiatives, new developments, and community projects expected after the elections. | | | | This month’s poll What’s your biggest challenge right now? Vote now | | | | KNOWLEDGE | | | | | | | | | | | | | | STANDPOINT | | | | | | | | | | WHAT'S TRENDING | | A Lightstone survey found practitioners are "cautiously optimistic" that demand will stabilise as interest rates moderate and consumer confidence improves. | | | | According to FNB, lower policy rates should materially ease monthly debt-servicing costs across South Africa, improve affordability, and increase housing demand. | | | | The South African property development market has had a positive start to the year in both the warehouse and office sectors. | | | | WEBSITE SHOWCASE | | Mafadi Since 2011, Mafadi Group has led the way in South African property management and real estate. Their site keeps things simple: lots of white space, a black-and-turquoise colour palette, and a structured design that showcases their services — no clutter, all class. Take a look Get inspired: Choose fonts that are easy on the eyes. In this case, Lexend and Inter make the content clear, readable, and professional across all devices. | | | | "Prop Data is a huge time-saver for our team, meaning our practitioners have more time to list and sell. Because our entire admin team has access, we can quickly update listings, tweak descriptions, and respond to market changes without delay. The platform allows access to archived listings for future reference, which is incredibly helpful for remarketing or reassessing properties. Even more powerful is the ability to match buyers with suitable properties and sellers — all within the same platform." Rubé Bradfield, Principal (MPRE), Home and Hectare | | | | CONTENT SHOWCASE | | Turn your home into a loving sanctuary for you and your partner A home should be a place where couples can exhale, reconnect, and feel grounded. Knight Frank provides simple ways to make it happen, which can strengthen your connection and make everyday life feel more meaningful. Read article Get inspired: Don’t just tell — let your readers see, hear, and feel it. By using sensory language (“soft lighting”, “plush sofa”, “morning coffee in the sun”), you can draw them into your content. | | | | INSIDE PROP DATA | | All you need is love ... and chocolate! We love our team, and Valentine’s Day gave us the perfect excuse to show it. Chocolate, cupcakes, and thoughtful gift sets brought a little sweetness to the office. | | | | Roses are red, violets are blue, reviews are golden Your feedback helps others find a team they can trust. It takes just a minute to leave a Google review, and it really helps our business grow. | | Follow Prop Data on | | Prop Data, 8 Church Place, Dawncliffe, Westville, 3629, KZN, South Africa You received this email because you are subscribed to Prop Data Newsletter from Prop Data. Update your email preferences to choose the types of emails you receive. Unsubscribe from all future emails 031 266 0035 www.propdata.net |