Prop Data
 
 
 
JAN 2026
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Hi there,
COO MESSAGE
If you’re on cloud nine, I’m right there with you
If you’re on cloud nine, I’m right there with you
We’re well into the new year, and it seems I’m not the only one humming along to Nina Simone’s “Feeling Good”. More than 70% of property practitioners say they’re optimistic about 2026, and that confidence is already filtering through the industry. Check out our Standpoint blogs to see the factors putting a spring in property practitioners' steps, as well as trends expected to dominate.

A date for the local elections has yet to be announced. But there's a buzz in the air considering how competitive the political space has become. This is one election to watch as it directly touches our communities, so we're dedicating this month's poll to the topic — be sure to have your say.
MD of Prop Data
Let's get going,
Anne Lütge
COO of Prop Data
PROPERTY INSIGHTS
Unwrap 2025’s real estate insights
Unwrap 2025’s real estate insights
Missed our latest Property Pulse Report? Not to worry. You can still download this free ebook and get some fascinating takeaways from the property practitioner polls we ran last year. There’s also a bonus inside — a 25% off content voucher to help you put those insights to work. 
Download
HOME COVER
Give your clients peace of mind
Give your clients peace of mind
You can help them protect their home while also setting the stage for future sales opportunities. Our partner Lightstone has teamed up with 1st for Women to offer award-winning buildings insurance. With every quote, your client will receive a free property valuation report, which can spark their next property transaction with you.
See how
PORTAL FEATURE
Your clients want more than basic portal coverage
Your clients want more than basic portal coverage
Limiting your exposure to one country or audience no longer matches how buyers search. ImmoAfrica helps agencies reach them through discovery across multiple African markets, supported by multilingual exposure and AI-driven marketing and lead generation.
Explore more
TRAINING SESSIONS
That resolution is going to be a piece of cake
That resolution is going to be a piece of cake
If you’re planning to learn new skills (or just be a better version of yourself), we’ve got your back. Join a Prop Data Manage (EOS4) session to dive into our latest add-on features, get your questions answered, and add practical skills you can use right away.
  • Transactions Module
  • Syndications Module
  • Clients Module
  • Marketing Module
Register now
INDUSTRY STAT
18.5% said the “stronger buyer’s market conditions” real estate trend will dominate 2026.
18.5% said the “stronger buyer’s market conditions” real estate trend will dominate 2026.
Source: Prop Data November Poll 2025
Your move: Set expectations upfront around pricing, timing, and buyer behaviour to avoid stalled listings.
This month’s poll
How will the 2026 local government elections impact the property market?
Vote now
KNOWLEDGE
What is a brand template?
Ways to create brand templates for your real estate business
Revamping your real estate brand? Learn from this industry giant
Why brand consistency is key to your email marketing strategy
STANDPOINT
‘Glass half full’ mood for 2026 as property practitioner optimism tops 70% in poll
Stronger buyer’s market conditions are here! Time to step up your game
Safety still sells as practitioners flag demand for secure complexes and estates
Don’t sleep on the first-time buyer surge, says real estate poll
Semigration is slowing down, but still a real estate trend to watch in 2026
The affordable housing trend is creating a ‘budget boom’ for property practitioners
WHAT'S TRENDING
South Africa is poised for growth, thanks to easing interest rates, renewed investor confidence, and robust demand.
As a prime location for luxury properties, South Africa is seeing a surge in foreign buyers.
South Africa’s commercial real estate sector showed a slight rental collection improvement in the first half of 2025.
WEBSITE SHOWCASE
Pam Golding Properties Zambia
Pam Golding Properties Zambia
This Pam Golding branch boasts a wide range of properties for sale and rent across Zambia. Its new website leans into striking visuals, a generous use of white space, and splashes of that signature green colour for a premium feel. 
Take a look
Get inspired: Potential clients can find their perfect fit with a strategically placed lifestyle section. From houses, apartments, developments, vacant land, to farms, one click uncovers every option on offer.
Gert Wepener
"Ek het hulp gevra met opleiding om van die modules beter te verstaan. Ons onderbenut die stelsel op die oomblik, en Heather en Tania het nie gehuiwer om 'n sessie vir ons te reël en aan te bied nie. Wat 'n "eye-opener" was dit nie gewees nie."
Gert Wepener,
Principal, Dormehl Phalane Property Group Hermanus
CONTENT SHOWCASE
Everything you need to know about 2026 décor trends
Everything you need to know about 2026 décor trends
Bold colours, curated spaces, luxurious materials, and yes, even fat furniture, are giving 2026’s décor schemes personality and style. REALGLEN Properties shows you how to bring these trends into your home.
Read article
Get inspired: Use emotional triggers to make your content irresistible. You can tap into urgency, the fear of missing out (FOMO), or curiosity, as REALGLEN does, to engage your readers.
Kick off the year with good karma
A kind word goes a long way. It takes just a minute to leave a Google review and help spread some positivity.
Google Review
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