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| Aim to make the “nice list” this year |
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South Africa may have its fair share of challenges, but one thing that stands out — and always will — is our warm, hospitable nature. Recently, Cape Town made Condé Nast Travellers’ list of the friendliest cities in the world for 2024 and, earlier this year, a Remitly survey crowned South Africa as the friendliest country globally.
As real estate professionals, this is an incredible strength for us to lean into. Buying, selling, renting, or letting a home is a deeply personal experience, and for clients, feeling welcome and comfortable can make all the difference. I encourage you to embrace friendliness as a core part of your brand — let it shine in your client interactions, from the moment you say hello (or howzit).
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| Let's get going, |
| Anne Lütge |
| Managing Director of Prop Data |
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| Could this be the happiest home handover? |
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Jennifer Howard, Property Practitioner at Centridge, captured this shot of her clients receiving the keys to their new home. “They were so excited to start their lives together. This is what I truly love about my job — it changes lives.”
Want to be featured in our next newsletter? Send us your funny, heartwarming, or exciting moments while on the clock.
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| Your search for the best real estate website solution is over |
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| Introducing Nova, our new real estate website theme. It’s built to showcase properties, services, team members, and other aspects that make your business special. Whether you’re starting out or after an upgrade, Nova is packed with all the features you need. |
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| Did you miss a training session this year? |
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| We know life gets hectic, but you don’t have to miss out on key insights! Our past webinars are ready for you to revisit anytime. Take a moment to catch up and set yourself up for success in the months ahead. |
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| 91.4% of property professionals have encountered a truly messy home while on the job. |
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| Source: Prop Data September Poll 2024 |
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| Your move: Focus on the positive by highlighting how a well-maintained space outshines the competition and wins a buyer over. Tactfully suggest a light declutter and cleaning to help buyers see the potential - you can even provide a handy checklist to get the ball rolling. |
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| This month’s poll |
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| Do you find it hard to “switch off” after work? |
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| Get inspired: property canvassing ideas for top practitioners |
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| Canvassing is an essential part of every practitioner’s job. Here are ways to establish a strong connection that can lead to successful transactions. |
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| Red flags for rentals as practitioners speak out on recent tenant defaults |
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| While rental arrears may be cause for concern, there’s still much that can be done. Here’s market insight on the situation and tips for preventing arrears, dealing with arrears, and getting through evictions. |
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| Property experts believe the growth of the wedding industry could boost demand for lodge-style properties. |
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| An appetite for urban properties, sustainable features, and co-living spaces are trends gaining momentum in the last months of the year. |
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| Vacancy rates for rental properties are at the lowest levels since 2016. This translates to higher demand and steady rental income. |
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| Seeff Property Group |
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| Founded in 1964, Seeff is one of the leading real estate companies in Southern Africa. Their refreshed website retains the brand's signature feel while including Nova's advanced capabilities. |
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| Get inspired: Never adopt a set-and-forget attitude with your website. There will always be room for improvement, whether in terms of design or functionality. |
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| "Throughout our collaboration, Prop Data has consistently exceeded our expectations, delivering on time, and with a level of quality that is truly commendable. Their expertise and dedication have not only streamlined our operations but also contributed significantly to our ability to achieve our objectives and surpass our targets." |
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| Vicky-Lee Coffen and Winnie Bothma, |
| Co-owners, Bothma & Co Real Estate |
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| Business locations await in Rivergate |
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| Rivergate is ripe with potential for entrepreneurs and investors in search of a reliable and safe environment for their business operations to thrive and grow. Aska Property Group covers factors that make the area’s location a fantastic choice. |
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| Get inspired: Your readers are busy people, so aim for clear and concise content. Cut out unnecessary words and phrases and stick to key points. Having a second set of eyes read your work can help identify areas where you can tighten up your writing. |
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| How did our service stack up? |
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| We’d love to know what you think! Click the link below to add your stars and words to our Google Business Profile. It only takes a minute. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, 3610, KZN, South Africa
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