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| Interest rate cut is a breath of fresh air |
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The recent 25 basis-point cut may seem small, but it will undoubtedly drive positive business and consumer sentiment. While many buyers and sellers have adopted a wait-and-see approach, this cut will give them the confidence to take that next step. Potential fuel price cuts are also on the horizon, helping to put a bit more cash in local pockets.
As estate agents, it’s essential to be prepared to meet this increased demand. With the market beginning to recover and the busier warmer months approaching, now is the time to position yourself as the go-to expert your clients will need.
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| Let's get going, |
| Anne Lütge |
| Managing Director of Prop Data |
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| Send us your best shot |
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| Okay, you know being a property practitioner is the greatest job ever. Show us why! Our new section, Agents in Action, will feature your funny, heartwarming, or exciting moments on the property market. Send us your most inspiring shot with a short blurb and you may see yourself in the next edition. |
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| Double your success with our new partners |
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Junk Mail: Junk Mail’s property section contributes 15% to 20% of monthly leads through calls, email, WhatsApp, and Facebook Messenger, offering multiple ways to connect with potential clients.
PX Property Hub: This popular real estate marketplace boasts active property seekers and a user-friendly platform for an easy property search.
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| Get a head start on your holiday marketing |
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| The festive season is around the corner and that means big opportunities for your business. You can delight with greetings, holiday tips, and property highlights. Simply use the Bulk Mailing Module to create bulk mailing templates and bulk mail your contact database with hyper-targeted listing and brand messaging content that brings the cheer. |
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| "The training you provided is to the point." - review |
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| As it will always be! Be sure to check out our upcoming Prop Data Manage (EOS4) sessions on the Clients Module and the Lead Stage Flow and Transactions. You’ll learn how to make the most of your client address book and the journey leads take on the system. |
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| 42.5% of property professionals rate the impact of recent tenant rent defaults as “substantial to major” on their businesses. |
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| Source: Prop Data August Poll 2024 |
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| Your move: Collecting rent can be a headache, especially during a tough economic period. Work on client communication, make payment easy, offer flexible payment plans, and build a good rapport with both tenants and landlords. |
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| This month’s poll |
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| Have you encountered a truly messy home while on the job? |
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| Bulk emailing benefits: claim your spot in client inboxes |
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| Bulk emailing can be a game-changer if you’re looking to generate leads, promote services, build brand awareness, and connect with your target audience. |
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The major factors holding up home sales (and what estate agents are doing about them)
Read blog
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Listing stuck on the market? Here are proven property sales tips for estate agents
Read blog
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| The PPRA has U-turned on its plan to require estate agents to possess B-BBEE certificates when applying for a fidelity fund certificate. |
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| FNB expects that the housing market will benefit from the drop in inflation and, in turn, interest rates. |
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| Young professionals are buying property in urban areas, attracted by career prospects, study opportunities, and a cosmopolitan lifestyle. |
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| Forge Homes |
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| Forge Homes specialises in off-plan sales and rentals of new developments in Sandton and surrounding areas. Their new website features a vibrant navy and yellow colour palette and evokes their developments through beautiful sketches. |
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| Get inspired: Thanks to the sticky WhatsApp button, visitors can start a conversation with a single click. |
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| "Prop Data were very professional, patient, and brilliant throughout the entire process of launching our new website." |
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| Guy Cronje, |
| Principal, Nine10 Properties |
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| Bellville Mall: a prime commercial hub for retail and business growth |
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| This premier retail destination offers an enticing blend of shops, services, and commercial spaces. Here’s why the space is primed for entrepreneurs looking to launch the next big venture or an established business seeking expansion. |
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| Get inspired: When structuring your content, start with a strong introduction. Expand on your main points in the body, providing supporting details and examples. Conclude with a call to action that drives your reader to take action. |
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| Your review has more power than you think |
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| 72% of customers trust a business more after reading positive feedback. By sharing a review, you can help us grow and then offer more value to your own business. |
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Prop Data, 12 Hillside Crescent, Cowies Hill, 3610, KZN, South Africa
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