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| Pause before you help out that prince |
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You’ve seen them all: emails from “royals” asking for a hand to move money, links promising gift cards if you click, and bank reps calling with urgent claims of fraud. Cybercrime is on the rise, and the real estate industry is increasingly becoming a target.
This Cybersecurity Awareness Month, we want you to stay one step ahead. That’s why we’ve put together Standpoint content to ensure you pinpoint risks, protect your business, and keep your clients’ data safe.
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| Let's get going, |
| Anne Lütge |
| COO of Prop Data |
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| Put your new listings where you want, when you want |
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Our Exclusive Listing functionality is now automated, which gives you the freedom to choose which portal gets to showcase your property first. That means more control over exposure and any perks offered by giving specific portals early dibs.
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| Spot red flags before they become an arrears risk |
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Most tenants are still managing to keep up with their rent, but with residential rentals rising faster than inflation, it could change quickly. That’s why careful vetting is more important than ever. With our Digital Lease Application & Vetting Module, you can run TPN credit checks directly from our system: no extra steps, no wasted time, and just the insights you need to make confident leasing decisions.
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| Your new CRM is powerful - we’ll show you how |
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Switching to Prop Data Manage (EOS4) is like a breath of fresh air, with smarter tools, faster performance, and upgraded features designed around your day-to-day needs. Our expert-led training sessions will guide you through everything, helping you unlock its full potential and get the most out of every feature.
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| 67.4% of property practitioners say Black Friday promotions are not effective in real estate. |
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| Source: Prop Data August Poll 2025 |
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| Your move: Promotions may not always fit real estate, but personalised experiences and standout service always will. Double down on relationship-building and going the extra mile. |
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| This month’s poll |
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| What’s the biggest challenge in working with high-net-worth clients? |
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| Data from Lightstone reveals that Soweto is the wealthiest township in South Africa based on income and property values. |
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| Over 2.4 million South Africans now earn their living through self-employment, making them a discernible force in the property market. |
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| Activity in the building and construction industry in South Africa is expected to continue gaining momentum for the rest of the year. |
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| Kings Estates |
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| This real estate agency specialises in helping clients buy and sell property in Johannesburg. With elegant typography, plenty of white space, and an easy-to-navigate interface, they’ll be giving website visitors the royal treatment. |
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| Get inspired: Like Kings Estates, you can use flat lay images for a polished, modern feel on your website. It’s perfect for breaking up content, drawing the eye and creating a curated look. |
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| "Every interaction with Prop Data has been a pleasure. Their commitment to delivering exceptional service, coupled with their expertise and innovative solutions, has been instrumental in driving my business forward." |
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| Pierre Rousseau, |
| Principal, PropertyTime |
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| Renting your property out furnished or unfurnished: which is right for you? |
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| There are pros and cons to both options, and the best course of action will depend on what type of tenant you're hoping to attract and what your long-term goals are. Jawitz Properties has the breakdown of everything a landlord needs to consider. |
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| Get inspired: Make every word work hard. Cut the fluff in your sentences, ditch filler adjectives, choose strong verbs, and embrace descriptive nouns. |
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| Celebrating another year around the sun |
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| Cheers to our amazing team members who marked their birthdays and workiversaries this month. Thanks for your hard work and dedication! |
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| Got a minute? We’d love your feedback |
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| Click. Type. Done. That’s how easy it is to leave us a Google review. Please share your experience and spread the word about our services. |
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Prop Data, 8 Church Place, Dawncliffe, Westville, 3629, KZN, South Africa
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